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What Content to Make Exclusively for Social Distancing?

April 11, 2020

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You’ve probably heard from a lot of marketing experts saying “going dark” (aka. not posting) is not the way to go during social distancing. Floods of people are spending an increasing amount of time on social media and you want to be at the forefront of their mind and present on their feed! Be their go-to check in when they wake up for some inspiration, some community or some laughs!

But maybe you are concerned about sounding to “salesy” and shouting “BUY MY STUFF, BUY MY STUFF” is not the messaging you want to put out for your business right now. So what content should you be focusing on for these next couple of weeks?

Well, it should be a balance friend! Get excited because this is a creatives heaven because it’s time to think outside the box and get really innovative! It’s time to get personal, to share some thoughts, ideas, struggles, laughs and updates! It’s time to really dig into sharing you, your story and your business while staying relevant and growing your brand! It’s going to be really fun!

So, to help make your content creation job a little easier, we have put together some social media content ideas that small business owners can grab and post today. These will help you stay top-of-mind with your clients, while providing fresh, valuable content during this time of social distancing.

We find that the best content to produce right now falls into three categories: informational, inspiring and fun! Check out some examples below to get you started and feel free to borrow them and use them on your profiles!



Shop small is a huge buzz word circulating online right now! People crave getting to know and support their local businesses and people they know, like and trust! Remind them of ways they can help without spending a lot of money and support their community around them!


If we were placing bets, a lot of people are trying to find creative ways to pass time in their homes and keeping their family entertained! Plus, we know so many people are adjusting to working from home and are trying to stay focused and productive! Share some tips you have found to be helpful to maintain your productivity while keeping you sane!



We know a lot of people are scared and are immensely affected by COVID-19. Often times the news does not have a ton of positive updates to share and can get people down. Hope is a strong uniting factor and you never know when one post, message or text will impact your followers! Take the time to share your struggles but also share how you are staying positive during this season! Plus, we know that uplifting messaging with the right call to action will get your followers to engage with you and create relationships with you and your business!



So, if you are not keen on posting a lot of images of yourself or your team right now, play around with making some illustrations to share! Captivating illustrations are a huge social media trend of 2020 and have proven to receive 16% more engagement than other design like posts! Plus, this is a fun activity for you to play around with and learn a new skill!


Know a fellow business owner that could use a pick-me-up right now? Share some of these ideas and creative with them to help get them out of their funk! We are all going to come out of this season with some awesome new skills, new social content and maybe even a community of fellow business owners ready to support each other!



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